A Comprehensive Overview
Keyword research is one of the essential services for all digital businesses and must be done in a highly specialized manner.
Introduction
Keyword research is a crucial topic in the field of SEO. SEO encompasses all the actions taken to get a website ranked first on Google for a specific topic and keyword. Keywords are one of the foundational and important elements in SEO. For attracting an audience and creating effective content, proper keyword is necessary. Generally, keywords hold a special place in digital marketing and content creation. Even for ordering content creation, comprehensive keyword research is required.
Keyword research is recognized as one of the specialized topics in digital marketing, and there are many tools and methods for it. Each business should use specific keywords to achieve the best results in optimization and content creation. In this article, we share important information on this topic.
Definition of Keyword Research
Keyword research involves all the actions that result in creating a comprehensive list of keywords used in a website’s pages and content. This process starts with brainstorming keyword ideas and requires adhering to keyword principles to achieve the desired results. Without a strategy, keyword research will not yield good results. You need to define the purpose of your keyword research and the audience you want to attract. This helps you achieve the best results in the shortest time.
When Do We Need Keyword Research?
Keyword research has no specific start or end time. From the moment you begin digital marketing, you need keyword research. The methods depend on the type of strategy and the business’s position. You will continuously need new keywords for content creation based on various factors. Additionally, you should conduct keyword research before designing a website to achieve the best results in content creation and website design. If you haven’t done it yet, now is a good time to start, and it’s advisable to collaborate with specialists in this field.
Keyword research should be an ongoing process. It is not something that is done once and forgotten. As the market evolves and user behavior changes, it is important to regularly update your keyword strategy. This ensures that your content remains relevant and continues to attract traffic. You should conduct keyword research when:
- Launching a new website or blog
- Creating new content
- Updating existing content
- Planning a marketing campaign
- Analyzing competitors
A Brief History of Keyword Research
Keyword began with the advent of search engines in the early 1990s. Initially, journalists used keywords for their headlines to attract more attention. With the rise of search engines, keyword research became more professional. Until 2011, it was straightforward, but with Google’s actions to improve search results and eliminate link farms, the process became more complex. Today, keyword is conducted using specific tools and methods.
In the early days of the internet, search engines like AltaVista and Yahoo! were the primary sources of information. Webmasters quickly realized that using specific keywords could help their websites rank higher in search results. This led to the practice of keyword stuffing, where pages were filled with keywords to manipulate search engine rankings. However, as search engines evolved, they began to prioritize quality content over keyword density.
Google, which launched in 1998, revolutionized the search engine industry with its PageRank algorithm. This algorithm considered the quality and relevance of backlinks, making keyword stuffing less effective. In 2011, Google introduced the Panda update, which targeted low-quality content and rewarded websites with high-quality, relevant content. This marked a significant shift in the importance of keyword and the need for a strategic approach.
Methods for Keyword Research
Keyword research can be accomplished using various methods and tools. This process starts with initial ideas and, with the help of tools, transforms into comprehensive lists for web page design or content creation. Effective keyword research is essential for success in Google search engine and social media platforms. Below, we introduce some useful tools for this purpose.
Best Tools for Keyword Research
1-Google Search Console:
This free tool helps you identify keywords and analyze their performance. It allows you to see the number of keywords and their impressions.
2- Keywordtool.io:
This tool helps you identify new keywords and add them to your list. It also shows the cost of Google Ads and extracts long-tail keywords.
3-KWFinder:
This tool shows the competition level for each keyword and helps you verify the difficulty of ranking for certain keywords.
4-SEMrush:
One of the most comprehensive keyword research tools, SEMrush provides a complete list of keywords and covers all your needs for keyword .
5-Keyword Planner:
Google’s keyword planning tool helps you understand the search volume for each keyword, allowing you to make better decisions.
6-LSI Graph:
This tool helps you extract and use related keywords for content creation.
7-Google Trends:
This free tool is useful for finding trends and comparing two keywords.
8-Ahrefs Keywords Explorer:
This tool provides a comprehensive list of necessary keywords for your site with high accuracy and quality.
9-Moz Keyword Explorer:
A great tool for conducting detailed and specific keyword research.
Additional Tips for Keyword Research
To complete your keyword research, consider the following:
Keyword research using tools completes about 80% of this process. To complete this process, you should consider the following points and take the necessary steps to use the keywords effectively:
• Conduct keyword research by using the Google Search Box and entering the main topic of your site.
• Enter keywords on social media and observe various topics.
Considering all the above explanations, it can be said that you should use different methods to achieve the best results. If you have any questions in this regard, you can contact our experts and ask your questions.
Professional keyword research design services.
Conclusion
Using various methods and tools for keyword helps you achieve better results in digital marketing. If you have any questions, feel free to contact our experts for guidance.
Keyword research assists you in performing better in digital marketing, and the information provided in this article can be beneficial for you.
